“For every person that has stopped ordering online, several others have started to do so,” according to Euromonitor International’s David Hedin, who spoke of the market research firm's new e-commerce tool for the global FMCG industry.
New research shows an increasing number of consumers shun grocery stores in favor of digital grocery shopping, with hybrid shopping on a steady rise since the pandemic.
New product information describing PepsiCo and Unilever brands are not being accurately represented in major grocer listings, with oversights particularly evident on e-commerce platforms.